I received this renewal letter in January (with the same letter as a copy effect in February) from a former client. JMC worked with Waterkeeper Alliance over 10 years to build their direct response program. This January renewal package was their most important mailing of the year. This is the first year we did not work on the campaign. While the renewal package format was similar to our previous efforts, the offer and message was changed to include the premiums with membership levels within the letter. I hope this works! It’s unfortunate that the person signing the letter is addressing himself in the third person within the letter.
Let me be direct. 