Category Archives: Uncategorized

Every Direct Marketing Fundraiser Should Work in Major Gifts

            Dr. Alice White hated receiving direct mail. But I could always count on her to make a gift… a substantial gift. Our routine was always the same. As a major gift officer of a large nonprofit, I would send … Continue reading

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Make the Offer Simple…

Long before email and social media allowed advocacy groups to mobilize, I received a brightly-colored UrgentGram from one organization* alerting me to a key legislative vote scheduled within 60 days. The issue was making news headlines. The UrgentGram was written … Continue reading

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Holy Apostles Soup Kitchen: Package of the Year First Runner Up

POTY2014 June 5, 2014: The Direct Marketing Fundraisers Association held its Package of the Year, with 30% more package entries than last year. The Holy Apostles Soup Kitchen’s November 2013 received first runner-up with 14 packages in the renewal/appeal category. … Continue reading

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Oops!

I received this renewal letter in January (with the same letter as a copy effect in February) from a former client. JMC worked with Waterkeeper Alliance over 10 years to build their direct response program. This January renewal package was … Continue reading

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Save a penny!

Last month, First Class Postage increased from 46-cents to 49-cents. Did you know that there is a 1-cent discount for metered mail? That’s right. Make sure your office postage meter is set for 48-cents if your mailing is under an … Continue reading

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A New Year’s Resolution… Pay Attention to Your Donor’s Giving Behaviors

     Many years ago, I worked on the major gifts team at a large nonprofit. One of my donors, Cheryl Parker, was lapsing. She was pleased with the organization’s great work. We were just not paying attention to her. … Continue reading

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Is your homepage ready for year-end giving?

Is your homepage ready for year-end giving? More often, donors — and prospects — are receiving direct mail, yet making their contribution online. Are you opening the door to these generous folks and welcoming them in to your website from … Continue reading

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