Monthly Archives: January 2017

Every Direct Marketing Fundraiser Should Work in Major Gifts

            Dr. Alice White hated receiving direct mail. But I could always count on her to make a gift… a substantial gift. Our routine was always the same. As a major gift officer of a large nonprofit, I would send … Continue reading

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Make the Offer Simple…

Long before email and social media allowed advocacy groups to mobilize, I received a brightly-colored UrgentGram from one organization* alerting me to a key legislative vote scheduled within 60 days. The issue was making news headlines. The UrgentGram was written … Continue reading


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