Author Archives: johnminiconsulting

Calling on Nonprofits to Sign On to Protect Donor Privacy

This spring, the US Supreme Court will hear oral arguments in two cases addressing mandatory disclosure of donor information to state officials. Three states (CA, NJ, NY) have mandated filing Schedule B of your IRS Form 990 as a solicitation … Continue reading

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Every Direct Marketing Fundraiser Should Work in Major Gifts

            Dr. Alice White hated receiving direct mail. But I could always count on her to make a gift… a substantial gift. Our routine was always the same. As a major gift officer of a large nonprofit, I would send … Continue reading

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Make the Offer Simple…

Long before email and social media allowed advocacy groups to mobilize, I received a brightly-colored UrgentGram from one organization* alerting me to a key legislative vote scheduled within 60 days. The issue was making news headlines. The UrgentGram was written … Continue reading

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Holy Apostles Soup Kitchen: Package of the Year First Runner Up

POTY2014 June 5, 2014: The Direct Marketing Fundraisers Association held its Package of the Year, with 30% more package entries than last year. The Holy Apostles Soup Kitchen’s November 2013 received first runner-up with 14 packages in the renewal/appeal category. … Continue reading

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Oops!

I received this renewal letter in January (with the same letter as a copy effect in February) from a former client. JMC worked with Waterkeeper Alliance over 10 years to build their direct response program. This January renewal package was … Continue reading

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Save a penny!

Last month, First Class Postage increased from 46-cents to 49-cents. Did you know that there is a 1-cent discount for metered mail? That’s right. Make sure your office postage meter is set for 48-cents if your mailing is under an … Continue reading

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A New Year’s Resolution… Pay Attention to Your Donor’s Giving Behaviors

     Many years ago, I worked on the major gifts team at a large nonprofit. One of my donors, Cheryl Parker, was lapsing. She was pleased with the organization’s great work. We were just not paying attention to her. … Continue reading

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Is your homepage ready for year-end giving?

Is your homepage ready for year-end giving? More often, donors — and prospects — are receiving direct mail, yet making their contribution online. Are you opening the door to these generous folks and welcoming them in to your website from … Continue reading

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My brand new outdated brochure!

It’s December 2010 and the John Mini Consulting, Inc. website is up and running. We have a new logo. And already outdated. I prefer to market my clients… fight polluters, support an end to Alzheimers disease, AIDS, lupus, etc. Earlier … Continue reading

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