Author Archives: johnminiconsulting

            Dr. Alice White hated receiving direct mail. But I could always count on her to make a gift… a substantial gift. Our routine was always the same. As a major gift officer of a large nonprofit, I would send … Continue reading →

Long before email and social media allowed advocacy groups to mobilize, I received a brightly-colored UrgentGram from one organization* alerting me to a key legislative vote scheduled within 60 days. The issue was making news headlines. The UrgentGram was written … Continue reading →

POTY2014 June 5, 2014: The Direct Marketing Fundraisers Association held its Package of the Year, with 30% more package entries than last year. The Holy Apostles Soup Kitchen’s November 2013 received first runner-up with 14 packages in the renewal/appeal category. … Continue reading →

Last month, First Class Postage increased from 46-cents to 49-cents. Did you know that there is a 1-cent discount for metered mail? That’s right. Make sure your office postage meter is set for 48-cents if your mailing is under an … Continue reading →

     Many years ago, I worked on the major gifts team at a large nonprofit. One of my donors, Cheryl Parker, was lapsing. She was pleased with the organization’s great work. We were just not paying attention to her. … Continue reading →

Is your homepage ready for year-end giving? More often, donors — and prospects — are receiving direct mail, yet making their contribution online. Are you opening the door to these generous folks and welcoming them in to your website from … Continue reading →